It is impossible to criticize a website without knowing where its visitors come from, which landing pages they get to and how they move around the site.
Let's look at your business from a bird's-eye view, identify the areas that seem to open up the greatest opportunities.
Let's analyze the entire conversion funnel, starting with the first ad impression when someone first gets acquainted with your business, and ending with the thank you page and beyond (there are often many opportunities to optimize after-sale activities, such as referral programs, sales and email marketing). To draw your conversion funnel, we will outline all the actions that a potential client should take to become your client.
We will work in those areas of your business that will have the greatest impact on your goals. We will prioritize our efforts in those areas of your business in which it is easiest to make changes.
The best way to visualize this process is to think about clogged arteries and missing links. Just as an artery in your body is a highway through which a large amount of blood passes, an artery in your business is a large volume path leading to sales. Once you have identified the arteries of your business, find the blockages in them, those aspects of them that work inefficiently
Missing chips are parts of your conversion funnel that haven't been created yet, such as these:
- Turning a one-stage sale into a multi-stage sale.
- Adding a well-placed "Invite a Friend" program.
- Adding an effective sequence of email autoresponders.
- Adding a series of offers after the sale.
- Expanding of the client community.
- Spreading success in other media (online and offline).