We’ve done the following. Improved the website's technical aspects for better search engine ranking. Addressed common backend issues commonly encountered with Bitrix CMS. Then we moved on to page optimization: optimised all existing pages on the website, including the meta tags for better SEO performance. Then implemented an internal linking strategy to improve the site's SEO and user navigation. Also didn’t forget about social media integration: added social media buttons/links to increase social signals and offer additional avenues for visitor engagement. And finally content expansion: created new, essential pages like 'Contact Us', 'About Us', 'Safety', and 'Manufacturing' to enhance the website’s credibility and information completeness.