From the start we have absolutely zero trust and amount of keywords on top so we began to implement changes to our new website to conquer Google's understanding that we are the perfect website to be in the top-10 and then top-1 positions.

The goal was to make our website the top-10 (but later we managed to do it much better than was expected).
Firstly we did keyword research and competitor analysis. That allowed us to make the perfect structure and visualise the perfect condition of our website.

Slowly we began to write high quality content and one by one posted the texts on our website. While we were doing this, we were implementing internal linking techniques to improve the positions of each service page. The same was applied to outlinks. Because we had a clear vision of what we are doing and we have plenty of experience of doing the same, we started to build backlinks on our website.

You can see this period from 14.10.2020 till 24.05.2021.

We were growing but were growing slowly. We needed to invent something to burst our organic traffic and positions and since we had lot of service pages, we started to implement blogging strategy and improved our topical authority

We rushed into the informational articles, continued to improve the amount of service pages along with continuation of implementing internal and external links and our traffic began to grow exponentially.
That’s what happened.