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case study
Online store development & rebranding
We were contacted by the owner of a company selling sporting goods to develop an online store, create a corporate identity and implement a CRM
CLIENT industry: SALE AND RENT OF SURFBOARDS
ONLINE STORE SUPBOARD.BY
BUSINESS GOALS
1. To develop a modern, stylish online store that will become the market leader in Belarus
2. Take first positions in Yandex and Google for key commercial queries
3. Make a responsive design for excellent display on smartphones and tablets
4. Achieve high website page speed
5. Install a content management system that will work quickly, it would be convenient to use it without programming skills
6. Create a product catalog, navigation through it should be user-friendly both from a computer and on mobile
7. Create a new logo and corporate identity
8. Implement a CRM so that it is friendly for the manager to process all incoming orders
2. Take first positions in Yandex and Google for key commercial queries
3. Make a responsive design for excellent display on smartphones and tablets
4. Achieve high website page speed
5. Install a content management system that will work quickly, it would be convenient to use it without programming skills
6. Create a product catalog, navigation through it should be user-friendly both from a computer and on mobile
7. Create a new logo and corporate identity
8. Implement a CRM so that it is friendly for the manager to process all incoming orders
WE DIVIDED THE PROJECT IMPLEMENTATION INTO SEVERAL STAGES
1 step
Preparation
1. We defined goals and objectives, portraits of the target audience
2. Conducted an analysis of competitors, related areas selected the best local and global design solutions
3. Worked out the optimal structure of the site, catalog, navigation for all types of devices
2. Conducted an analysis of competitors, related areas selected the best local and global design solutions
3. Worked out the optimal structure of the site, catalog, navigation for all types of devices
2 STEP
DESIGN
1. Developed a new logo in the "lettering" style, corporate identity (design on T-shirts, on cars, gift certificate, etc.)
2. Created a dynamic prototype of the main page, information pages, product catalog, product page, etc.
3. Added elements of conversion, the capture of contacts, calls to targeted action
4. Developed the design of the main page
3. Added elements of conversion, the capture of contacts, calls to targeted action
4. Developed the design of the main page
5. Directory page design
6. Product page design
3 step
LAYOUT, PROGRAMMING, CONTENT
1. Made a responsive design, prepared it for various devices and browsers
2. Added animation and effects
3. Installed store management system
4. Optimized Pagespeed
5. Added content, added products to the catalog
2. Added animation and effects
3. Installed store management system
4. Optimized Pagespeed
5. Added content, added products to the catalog
4 step
IMPLEMENTED CRM
1. Now all requests from customers are sorted and are in a CRM
2. The working process with a client is divided into 5 stages, all requests from the site fall into the "incoming" column, then the customer cards move along the steps of the sales funnel
2. The working process with a client is divided into 5 stages, all requests from the site fall into the "incoming" column, then the customer cards move along the steps of the sales funnel
3. There is detailed information about the client: source, location, from which page and form the request was left, from which source first came to the site - this data allows you to track the payback of various traffic sources
4. Client requests are also sent to the e-mail and Telegram manager
4. Client requests are also sent to the e-mail and Telegram manager
5 step
SEO OPTIMIZATION
- Added Title, Description and Keywords tags
- Made clear URLs for each page
- Optimized for Facebook
- Added headings (h1, h2, and h3)
- Added sitemap, robots.txt
- Moved the site to https
- Created a 404 page
- Added favicon, etc.
- Made clear URLs for each page
- Optimized for Facebook
- Added headings (h1, h2, and h3)
- Added sitemap, robots.txt
- Moved the site to https
- Created a 404 page
- Added favicon, etc.
As a result, we got the first positions on key commercial queries on Google
Total:
- In 1 month we have created a smart online store, developed a corporate identity, implemented CRM
- Brought the online store to the top of Google
- The flow of orders from the site in the first months significantly exceeded the sales plan and led to the need to search for additional suppliers
- In 1 month we have created a smart online store, developed a corporate identity, implemented CRM
- Brought the online store to the top of Google
- The flow of orders from the site in the first months significantly exceeded the sales plan and led to the need to search for additional suppliers