Our work consisted of the following components. Client Briefing: we conducted an initial meeting to understand the client's product range and specific requirements. Then proceeded with Semantic Core Development: created a comprehensive semantic core for SEO, tailored to the client's diverse product offerings. After that the main work on site structure began, we designed the website's architecture, ensuring it was SEO-friendly and included an efficient filtering system. Last but not least content creation - we wrote SEO-optimised content for every product card, category page, and site filter.