Total advertising budget $24,000
Average cost per click for a website visit $1.5
investment in advertising
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
Conversion from a simple visitor to a visitor using the online calculator—3 %
30 % will get either invoices or offers
or commercial offers
calls and online
50 % will pay, and many will become regular customers
We are only interested in big clients, but the site will be visited by private traders and those who are just interested, so the conversion is small.
Money can provisionally cost nothing for large daily balances in accounts. And operating expenses are often covered by the profits from regular customers, so for customers with advertising they need not be counted
$7,250 on the average. Three sales in the first year. The initial trial is small, but the number then grows
total income from all new clients from advertising
50 % of income. This is production, so it is a significant margin