in a year from scratch using the "Google Ads + Website" combination in the medical field. X5 profit from invested advertising
+$3.6 million for IVConcierce.com
From scratch on the "Google advertising + Site" link in the education niche.
Profit X3 from invested investments in advertising
Profit X3 from invested investments in advertising
$70K for Essaybrother.com
Development of a new website for an English-language startup. Conversion growth with a new website X2.5. Works: Website development + conversion increase
Development of a marketing strategy and website for a surfing school in the Canary Islands.
Case Studies
Sales Funnel NDA Cases
$30.000
monthly advertising
budget
budget
Average cost per click for a website visit $2.14
14.000
website
visitors
visitors
Conversion from a simple visitor to a visitor using the online calculator—25 %
Conversion from visitors using the online calculator to those making deposits—5 %
170
3.500
people will come to
the bank to make a deposit
the bank to make a deposit
calculations
with the online calculator
with the online calculator
The average amount of deposit is $13,500
$2,295,000
overall cost
of funds
of funds
Overall advertising budget is $30,000
1.25%
cost of deposit
attraction
attraction
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
Some visitors use online calculators, others don’t. We make use of this data to distinguish interested visitors from random ones and determine the quality of keywords and advertising channels.
A specially designed website can increase conversion to clients by several times compared to usual corporate sites. This lowers the customer acquisition cost and increases the potential for scaling the project.
The ultimate outcome depends not only on the number of depositors, but also on the average deposit amount. It is important to take this index into consideration.
Bank Deposits
30 % of callers will go to the bank and fill out a questionnaire
800
completed questionnaires
are considered in the bank
are considered in the bank
2,667
calls and online
applications
applications
With sufficiently stringent requirements for the borrower and collateral, 50 % are approved
$774,000
revenue minus
investment in advertising
investment in advertising
Car loans
400
the bank gives credits
The average credit is $12,000;
$90,000
monthly advertising
budget
budget
Average cost per click for a website visit $2.7
$4,800,000
the total volume
of loans granted
of loans granted
18 % of income with an average loan period of 3 months and without taking into account the cost of money or operating expenses
33,333
website
visitors
visitors
8 % will call or complete an online
application
application
This conversion can genuinely be obtained with a high quality promo site.
$864,000
interest
income
income
The overall advertising budget is $90,000
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
Money can provisionally cost nothing for large daily balances in accounts. And operating expenses are often covered by the profits from regular customers, so for customers with advertising they need not be counted.
This sales funnel is designed for this model of sales organization, when the managers’ aim is setting the maximum of accounts.
60 % of callers will make an appointment with a doctor
1,500
2,500
doctor’s
appointments
appointments
calls and online
applications
applications
Taking into account those who just arrive with no appointment, 75 % will come
$337,500
net income
Total advertising budget $75,000
$262,500
revenue minus
investment in advertising
investment in advertising
Medical services
1,125
paying patients
The average check for the first few months is $600
$75,000
monthly advertising
budget
budget
Average cost per click for a website visit $0.6
$675,000
overall revenue from all new clients from advertising
50 % of income, this depends very much on the organization, but in general, doctors can earn money
Given a wide assortment, it is better for each category to build their own sales funnels, so that they can have all the indicators at once.
125,000
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
website
visitors
visitors
Conversion from a simple visitor to a visitor using the online calculator—2 %
There are a lot of people in this area simply searching for information with no intention of going to the clinic, and if they do go, they choose from many clinics
60 % of callers will make an appointment with a doctor
4,000
invoices
or offers
or offers
6,667
calls and online
applications
applications
20 % will pay, and many will become regular customers
$360,000
net income
Total advertising budget $75,000
$285,000
revenue minus
investment in advertising
investment in advertising
Wholesale Selling
800
paid sales
The average check for one or more first sales is $4,500
$75,000
monthly advertising budget
Average cost per click for a website visit $0.9
$3,600,000
the total revenue from all new clients from advertising
10 % of income, on average. Though different product categories may have a different mark-up, and so should be worked separately
Given a wide assortment, it is better for each category to build their own sales funnels, so that they can have all the indicators at once.
83,333
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
website visitors
Conversion from a simple visitor to a visitor using the online calculator—8 %
A quality catalog site can provide such a conversion.
This sales funnel is designed for this model of sales organization, when the managers’ aim is setting the maximum of accounts.
$261,000
net income
Total advertising budget $24,000
$24,000
monthly advertising
budget
budget
$237,000
Average cost per click for a website visit $1.5
revenue minus
investment in advertising
investment in advertising
16,000
website
visitors
visitors
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
Conversion from a simple visitor to a visitor using the online calculator—3 %
30 % will get either invoices or offers
144
480
accounts
or commercial offers
or commercial offers
calls and online
applications
applications
50 % will pay, and many will become regular customers
We are only interested in big clients, but the site will be visited by private traders and those who are just interested, so the conversion is small.
Money can provisionally cost nothing for large daily balances in accounts. And operating expenses are often covered by the profits from regular customers, so for customers with advertising they need not be counted
Building Materials
72
paid sales
$7,250 on the average. Three sales in the first year. The initial trial is small, but the number then grows
$522,000
total income from all new clients from advertising
50 % of income. This is production, so it is a significant margin
$30,000
monthly advertising
budget
budget
Average cost per click for a website visit $1.7
16,667
website
visitors
visitors
Conversion from a simple visitor to a visitor using the online calculator—1,8 %
10 % will come to see the cottage and the village
300
30
calls and online
applications
applications
viewing
a cottage
a cottage
10 % will pay: right away or after some time, either by installments or with a mortgage
$218,250
net income
Total advertising budget $30,000
$188,250
revenue minus
investment in advertising
investment in advertising
The average cost of a click is defined by competition in the segment. We can influence this, but if we try to reduce this figure too much, we will end up with either unintended clicks with a low conversion to customers, or too few clicks.
A great number of people say: “I’m just looking”. Even paying customers can look at many sites repeatedly before calling or writing to one of them.
Cottage sales
3
paid sales
$242,500 is the average amount for more expensive cottages and more affordable townhouses
$727,500
total revenue from all new clients from advertising
30 % of income. With construction it can be hard to calculate the economics until the project is completely finished, but the margin is consistently high
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