✅
Full-Stack ECommerce Expertise Across Entire Sales Funnel

❌
Often Focuses Solely On Ads, Lacks CRO And AOV Expertise

❌
Narrow Specialization Without Comprehensive View, Weak ECom Experience

⚠️
Depends On Team's Experience, Often Weak Areas

✅
Fully Integrated Team Working Across Funnel Stages

⚠️
Limited To Advertising Tasks, Lacking Sync With CRO, UGC

❌
Poor Coordination Between Loosely Connected Parties

✅
Good, But Requires Extensive Management Resources

✅
Experienced Ecommerce Architect, Fractional Head Of Growth

⚠️
Usually A General Account Manager

❌
No Unified Leadership, Lacks Strategic Direction

⚠️
Depends On Internal Leader’s Expertise

✅
Rapid Growth Due To Comprehensive Approach (CRO + ADS + UGC + SEO)

⚠️
Moderate Due To Lack Of Systematic CRO Efforts

❌
Slow Due To Funnel Stage Disconnect, Missed Synergies

⚠️
Depends On Resources, Slower Internal Processes

✅
Regular Work To Boost AOV (Upselling, Cross-Selling, Bundling)

❌
Rarely Or Minimally Addressed

❌
No Unified Strategy To Impact AOV

⚠️
Possible If There's An Expert

✅
Complete Turnkey Shopify Customizations To Improve Conversions

❌
Typically Doesn't Offer Technical Implementation

❌
Requires Separate Dev Talent, Extra Coordination

⚠️
Depends On Internal Resources, Often Slow

✅
Fixed Transparent Pricing, Easy Forecasting

⚠️
Often Unpredictable Costs, Pay-Per-Click / Impressions

⚠️
Hard To Predict Total Costs, Inconsistent Billing

❌
High Fixed Costs (Salaries, Taxes, Benefits)

✅
Immediate Access To Diverse Experts (CRO, Meta Ads, UGC, SEO, Email)

⚠️
Limited To Advertising Experts Only

⚠️
Must Manage And Coordinate Multiple Skill Sets Manually

⚠️
Dependent On Budget And Company Resources

✅
Regular Strategic Oversight And Reporting Via Fractional Head Of Growth

⚠️
Usually Superficial Oversight

❌
No Centralized Control Or Data-Driven Feedback Loop

✅
Present But Resource-Intensive For Leaders

✅
Campaigns Are Designed Specifically For DTC/ECommerce With Full-Funnel Tracking And CRO Alignment

⚠️
Often Generic Performance Marketing Approach Without AOV/Conversion Focus

❌
No ECom-Specific Logic, Lack Of Synergy With Creatives And Product Structure

⚠️
Depends On Internal Team’s Niche Experience

✅
Fully Customizable Packages, Easily Scalable

⚠️
Limited Scalability Of Services

⚠️
Unstructured, Difficult To Scale Reliably

⚠️
Slow Hiring, Hard To Scale Rapidly

✅
Regular High-Quality UGC Content For Ads

⚠️
Typically Lacks In-House UGC Production

❌
Often No Integration With Ad Teams, Delays & Quality Issues

⚠️
Possible If Dedicated Creative Team Exists

✅
Continuous CRO Efforts, Sustained Increase In CR And AOV

❌
Usually Minimal Or Superficial

❌
Fragmented, CRO Often Missing Or Deprioritized

⚠️
Good If There’s An Expert, But Rarely Comprehensive