• Website conversion analysis
• Analysis of traffic sources
• Evaluation of the speed and performance of the Site
• Email Marketing Audit
• We will give recommendations on key points of conversion growth
• 100% FREE and no obligation on your part

a. We will find out which parts of your business are working inefficiently and why

Most clients come to us with a preconceived idea of what they should work on. Ironically, opportunities usually lie elsewhere—in their blind spots. Firstly, we insist on discussing the client's strategy and business conduct. You need to identify the key performance indicators (KPIs) that will ensure the achievement of your goals.

b. You still don't know why people don't apply

At the moment, you also don't know why your visitors are not converted, so any of your suggestions will be more theoretical than evidence-based. Based on our experience, evidence-based recommendations are much more likely to produce breakthrough results than recommendations based on “best practices".

It is impossible to criticize a website without knowing where its visitors come from, which landing pages they get to and how they move around the site.

Let's look at your business from a bird's-eye view, identify the areas that seem to open up the greatest opportunities.

Let's analyze the entire conversion funnel, starting with the first ad impression when someone first gets acquainted with your business, and ending with the thank you page and beyond (there are often many opportunities to optimize after-sale activities, such as referral programs, sales and email marketing). To draw your conversion funnel, we will outline all the actions that a potential client should take to become your client.

We will work in those areas of your business that will have the greatest impact on your goals. We will prioritize our efforts in those areas of your business in which it is easiest to make changes.

The best way to visualize this process is to think about clogged arteries and missing links. Just as an artery in your body is a highway through which a large amount of blood passes, an artery in your business is a large volume path leading to sales. Once you have identified the arteries of your business, find the blockages in them, those aspects of them that work inefficiently

Missing chips are parts of your conversion funnel that haven't been created yet, such as these:

• Turning a one-stage sale into a multi-stage sale.
• Adding a well-placed "Invite a Friend" program.
• Adding an effective sequence of email autoresponders.
• Adding a series of offers after the sale.
• Expanding of the client community.
• Spreading success in other media (online and offline).

Don't guess what kind of locks they have. Find out. This usually requires some research aimed at understanding your visitors and their intentions. The key question is: “Why are visitors not converted?” The answer usually comes as a result of research in the following main areas. This may seem like a lot of work, but with the right workflows, it won't take much time.

a) Understanding of the different types of visitors and their intentions.

It doesn't matter how good your website or product is, if you're asking the wrong people to do the wrong thing at the wrong time — that's why you need to start by understanding the different types of visitors and the intentions of visitors. This process usually revolves around your web analytics platform and customer database.

Try to understand your various traffic sources and how they behave. Here are a few things you should consider:

- New visitors vs. regular visitors
- Which reference traffic sources are converted best?
- Do you have different types of visitors based on visitors' situations, their past experiences or their intentions?
- Brand keywords compared to common keywords.

Understanding these different visitors will give you clarity on how to organize a conversion funnel so that you show the right content with the right call to action to the right visitors at the right time on their way to purchase.

b) Identification of problems with the user interface
All websites have visitors who don't convert simply because something prevents them from doing so; they want to, but they can't:

Is the site loading correctly in the browsers that your visitors use?
Are the pages loading fast enough?
Is it easy for users to navigate the site and know what they need to do?
Is the copy clear or confusing?
Are the forms easy to use?
Do users encounter error messages that confuse them or improve them?
There are many tools and methods to identify problems with the user interface. Once you have identified the problems, you can develop tests to fix them.

c) Collecting and understanding of visitors' objections

Then try to understand why most of your visitors are not convinced. However, these people come and go without a trace! How do you know what they wanted? How do you know what would convince them to take action?

If you owned a real bricks and mortar store, it would be easy: you would hear their objections. You could ask questions. You should have heard what they were muttering as they headed for the door.

Catching a customer's voice on the Internet is more difficult, but it can be done. Start by implementing appropriate feedback mechanisms to identify the most common objections. Then collect, write down and analyze the reviews.

We call this the Objection/Counter-Objection (O/CO) approach; identify (don't guess) your customers' objections, and then present them with convincing counter-objections.

It is difficult to catch the client's voice on the Internet. Tools like Qualaroo and Medallia make this possible. Here is a complete list of tools that show why visitors are not converted.

No business exists in a vacuum. Explore your market — for example, your competitors, any expert commentators, and what your customers say on social networks and review sites — and then explore opportunities to improve your positioning based on the main strengths of your company.

You can get extensive information about your market using tools like Google Alerts, Mac PRO and Twitter search.

Each of our clients in the business had elements that would be very convincing to his potential clients, but which they had never seen. The main thing is to identify all these means of persuasion, and then present them to a potential customer at the right time during the purchase process.

Sometimes the task is to compile a list of desirable convincing assets that your company needs to acquire.

Compelling assets. Your website should be a “proof magnet". Take the time to acquire, collect, and showcase your company's compelling assets.

It's a myth that you can transform a business by making what we call “small changes.” Extraordinary improvements come from extraordinary ideas. Take all the ideas that you have generated as a result of the research and prioritize those large, bold, purposeful ideas that will allow you to develop your business in the shortest possible time. Bold changes give you more profit, and you get faster and greater returns (these are statistics). And they're usually more fun. On the other hand, if you do “fine tuning”, your tests rarely achieve significance, you get discouraged and, most unpleasant of all, lose the commitment of your colleagues.

After comparing all the ideas, prioritize based on three simple indicators:

1. What is the probability of doubling your conversion rate?
By asking this question, you will make sure that you prioritize big opportunities. Bigger, bolder tests should be given higher priority; meek settings should be demoted.

2. How easy is it to implement the test?
Look for quick wins with the greatest financial impact, so changes that are easy to implement are given higher attention.

3. Has this idea worked before?
As soon as you start testing, you will quickly begin to find out what your visitors are reacting to. Every test we develop is documented so that we can analyze and prioritize ideas inspired by the winning tests.

This is the moment when you will create the content that you will test.

Please note that beginners usually start from this stage. They base their projects on guesswork and so-called “best practices” and then get discouraged when their tests fail. Our experience has shown that significant gains are achieved due to the fact that new content is based on the knowledge gained during the previous six steps.

First, create a wireframe of a new page (or page element). The framework should be designed to be more convincing, more believable, and more user-friendly than the existing version. Pay special attention to important elements of the text, such as the title, introductory paragraphs and calls to action. Run some usability tests on the framework and discuss them with everyone who has an empathic understanding of your customers.

There are many software platforms for A/B, multidimensional and split testing. We have created the industry's first and most comprehensive comparison website for them. It compares software solutions for split testing - A/B testing and multidimensional testing, which makes it easy to see the differences.

Platforms that are popular with our customers include Optimizely, VWO, Convert.com , Google Optimize and Adobe Target.

Once the split testing platform is installed, run it and make sure everything is configured correctly. Then, for each split test, follow a procedure that ensures that all team members understand what kind of test it is.:

- Why are you running it?
- How it fits into the site.
- How it is consistent with business goals.
- How you will measure success.

As soon as the test is started, the software takes over. All split testing software automatically calculates when one version of a page has generated significantly more conversions, in terms of statistics, than others. At this point, you can complete the test and promote the winning version as your new “control".

Diversification of customer acquisition channels increases the stability of your business. Your increased conversion rate will mean that you will be able to profitably invest more in advertising channels such as SEO, PPC, social networks, affiliate marketing and offline media.

Also, explore how you can implement the ideas gained from your successful experiments in other parts of your marketing funnel; for example:

- A winning appeal in the landing page test can provide a winning title for your Google Ads campaigns (or vice versa).
- The winning landing page can be adapted to place ads in offline media.
- If a specific offer is well reflected in your own marketing materials, your partners can also benefit from using it.

Every victory often opens up new opportunities

The CRE methodology is iterative; subsequent experimental plans will be based on the results of previous experiments. Each improvement is based on the success of the previous ones. Every time your conversion rate increases, it becomes harder for competitors to compete. In addition, as your conversion rate increases, there are more and more opportunities. After each split test, it is important to “zoom out” and review the entire conversion funnel again to determine which part of the business you should focus on next time.

Virtuous circle of Conversion
CRO creates a beneficial circle that accelerates the growth of your business. You can see examples of businesses that we have developed here.