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10 eCommerce Website Part Sections included:
The Ultimate eCommerce Conversion Rate Checklist to Skyrocket Sales in 2025
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✓️ 400+ Checkpoints Based on Proven Research
✓️ Examples, Impact, Cost & Priority for Every Checkpoint
✓️ Boost Conversion Rates & Average Order Value
Hi, I’m Evgeny Coolman, and for the past 15 years, I’ve been helping eCommerce businesses like yours succeed. I’ve worked on countless online stores, focusing on one thing: turning visitors into customers.

Throughout my journey, I’ve seen the same challenges over and over:
  • Advertising doesn't pay off
  • Low conversion rates
  • Frustrated users leaving without buying

That’s why I created the eCommerce Conversion Checklist. It’s the result of years of hands-on experience designing, optimizing, and growing online stores. This isn’t just theory – it’s a practical tool you can use to see real improvements, fast.

Every strategy in this checklist has been tested and proven to work, saving you time and resources.

Whether you’re just starting out or already running a successful store, these steps will help you unlock even greater results.

Let’s make your store the best it can be.
✓️ Boost Return on Ad Spend (ROAS)
Make every advertising dollar count by converting traffic more effectively

✓️ Increase Conversion Rate (CR)
Turn more visitors into paying customers

✓️ Reduce Cart Abandonment Rate
Address friction points and encourage users to complete their purchases

✓️ Improve Average Order Value (AOV)
Encourage upsells, cross-sells, and bundles to maximize revenue per transaction

✓️ Enhance Customer Retention Rate
Build trust and loyalty with a seamless shopping experience

✓️ Increase Customer Lifetime Value (CLV)
Drive repeat purchases through optimized customer journeys
General Checklist
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eCommerce Marketing Expert