The Ultimate eCommerce AoV & Conversion Rate Checklist to Boost Sales
blog | ecommerce Average Order Value Optimization

TOP-10 Average Order Value Optimization Fixes in 2025

"When I run AoV audits for Online Stores, the first thing I look at these Checkpoints"

Eugene Paravoi, eCommerce Growth Expert


1

✅ Subscription Option: Convenience + Recurring Revenue

Adding a “Subscribe & Save” option is one of the easiest ways to boost AOV and LTV — especially for repeat-purchase items like skincare, supplements, coffee, or personal care.

Best practices:

  • Offer flexible intervals (30 / 60 / 90 days),
  • Incentivize it (5–15% off, free shipping),
  • Allow skip/pause/cancel — builds trust,
  • Highlight subscription as the best-value option.

⚠️ Not for every niche, but essential for replenishable products.

📌 Gut check: do you offer subscriptions where they make sense?

2

✅ Quantity Upsell: Buy More, Save More

Letting users choose 1 / 2 / 3+ units with escalating discounts is a proven AOV booster.

It works because:

  • The customer doesn’t need to “add extras” — just get more of what they already want,
  • It reduces perceived cost per unit,
  • It triggers a deal-seeking mindset.

Example:

  • 1 unit = $30
  • 2 units = $54 (10% off)
  • 3 units = $72 (20% off)

📌 Gut check: is dynamic quantity pricing available directly on the product page?

3

✅ Variation-Based Upsell: Offer a Better or Premium Version

If your product has an upgraded, premium, or larger version — offer it as an upsell.

This could be:

  • More volume or size,
  • Enhanced formula or added benefit,
  • Gift packaging,
  • “Plus” version with bonus items.

Best practices:

  • Visually highlight as “Best Value” or “Top Pick”,
  • Clearly explain why it’s worth the upgrade.

📌 Gut check: can users easily see the upgrade option — and why it’s better?

4

✅ Core Bundle Upsell: Your Main Value Pack

Create a best-selling bundle and promote it as a core upsell. It boosts AOV by:

  • Simplifying decisions (ready-made solution),
  • Encouraging multi-item purchases,
  • Creating a “complete set” mindset.

Example:

  • Cleanser + Serum + Cream = 20% less than buying separately

📌 Gut check: is your main bundle promoted on PDP or landing pages — and visually emphasized?

5

✅ Accessory Upsell: Complete the Experience

Boost AOV by offering relevant accessories that enhance the core product:

  • Cases, tools, chargers,
  • Cosmetic tools (brushes, spatulas),
  • Complements: teas for tumblers, scoops for supplements, etc.

Best practices:

  • Display the upsell during product selection,
  • Include UGC that shows how products are used together.

📌 Gut check: do your accessory upsells look like natural add-ons to the main product?

6

✅ AI-Powered Personalized Product Recommendations

Use AI-powered recommendation blocks based on customer behavior, purchase history, and segment.

Examples include:

— “You might also like,”
— “Customers who bought this also bought,”
— “Perfect match for this product.”

Smart tools like Rebuy, LimeSpot, or Searchspring personalize upsell suggestions in real-time.

⚠️ Key point: don’t settle for static “Related Products” — implement dynamic, personalized upsell logic, especially on product pages and in-cart.

7

✅ Gamified Progress Bars (e.g., “$X Away from Free Shipping / Gift”)

Gamified progress bars give users a clear incentive to add more.

Examples:

— “Add $14 more for Free Shipping”
— “Only $26 away from a Free Gift”

Place them in the mini-cart, add-to-cart popup, cart, and checkout for maximum AOV impact.

8

✅ “Bundle & Save” — Dedicated Page and Navigation Tab

A standalone “Bundle & Save” page drives higher AOV and makes deal-seeking easy.

It:
  • Simplifies shopping,
  • Highlights value,
  • Helps users discover your best offers.

Best practices:

  • Add “Bundle & Save” to top navigation,
  • Make each bundle visually clear and savings-focused (show % or $ saved),
  • Tag bundles with badges like “Bestseller” or “Save 25%”.

📌 Gut check: can users quickly find and understand the value of your bundles?

9

✅ Build Your Bundle — Customizable Packs That Feel Personal

Let users build their own bundle — it increases engagement, satisfaction, and AOV.

Works great if:

  • You offer many variations of the same item (flavors, scents, colors),
  • The product is mood/gifting-driven.

Examples:

  • “Pick any 3 and save 20%”
  • Or “Build your bundle — get a free gift”

📌 Gut check: can customers easily customize a bundle? Is it discoverable via menu or landing CTA?

10

✅ Post-Purchase Upsell Offers

Post-purchase is the hottest upsell window.

Use the thank you page and order confirmation email to offer:

— Discounted add-ons (“Add X for 25% off — we’ll include it in your order”),
— Exclusive bundles or time-limited deals,
— Upgrade options (larger size, premium version, subscription).

Tools like Zipify OCU or ReConvert make this easy to implement.

⚠️ Key point: keep it simple — one clear offer, max two.
Are You Ready to Maximize Your Store Average Order Value & Conversion Rates?
👇

Product Page Checklist
Main Page Checklist
Catalog Checklist
Cart Checklist
Checkout Checklist

Trusted by DTC Brands
30-Day Results-Driven Money-Back Guarantee

YOU GET 10 CHECKLISTS IN 1:

Built For Store Owners & Marketers to Boost Sales Without Extra Ads Spent

Instead of $1970
for Conversion Audit

Instead of $1970 for Full Conversion Audit

"You Get 300 HOURS OF WORK,
Built on 10K+ HOURS OF EXPERIENCE
for 2,4% of CONVERSION AUDIT COST"

750+ CHECKPOINTS PRO EDITION

The Ultimate eCommerce Conversion Rate Checklist

-52% OFF
Secure Payments
$97.00
$47.00
Get the Checklist
4.9

🎯 10 Sections 750+ Checkpoints
🎯 Examples & Implementation Advices
🎯 Impact, Cost & Priority Evaluation
🎯 High-Conversion Stores Screenshots
🎯 Easy-To-Use Google Sheet (.xls) Format

Thanks Page Checklist
Brand Page Checklist
Structure Checklist
Account Checklist
General Checklist

750+ CHECKPOINTS ┃ PRO EDITION
YOU GET 10 CHECKLISTS IN 1:
FOR ANY ECOMMERCE PLATFORM
1. WHERE TO SHIP CHECKLIST
Build by Eugene Paravoi eCommerce CRO Expert
EUGENE PARAVOI eCommerce CRO
& Growth Expert
"Your Results & Success is My Highest Priorities.

If Implementing at least 10% checkpoints doesn’t deliver noticeable improvements, just let me know, and I’ll gladly refund your full payment"

EUGENE PARAVOI,
Checklist Creator, eCommerce Growth Expert
"Your Results & Success is My Highest Priorities.

If Implementing at least 5% checkpoints doesn’t deliver noticeable improvements, just let me know, and I’ll gladly refund your full payment"

EUGENE PARAVOI,
Checklist Creator, eCommerce Growth Expert
Choose any convenient Payment Method from Those Presented on the Icons Above, Which Are Provided by a Secure PayPal Сheckout
🎯 eCommerce Checklist

🎯 Full Personalized Conversion & Average Order Value Store Audit by eCommerce CRO Expert for Product / Landing Page

🎯 TOP-30 Actionable Fixes
(for CRO, AOV, UX, Design Improvements) with:

  • Clear Priorities
  • Implementation Guidance
  • Real-life Examples
  • Estimated Conversion Uplift

🎯 1 Weeks of Email Support
  • 1 Detailed Answer

10 Business Days
🎯 Personalized Conversion & Average Order Value Audit of Full eCommerce Funnel:

- Home Page Conversion Audit
- Catalog Page Conversion Audit
- Product Page Conversion Audit
- Cart Conversion Audit
- Checkout Page Conversion Audit
- Thank you page Audit
- Structure & Navigation Audit - Upsell Audit

🎯 TOP-100 Actionable Fixes
(for CRO, AOV, UX, Design Improvements) with:

- Clear Priorities
- Implementation Guidance
- Real-life Examples
- Estimated Conversion Uplift

✅ Top-20 Priority Action Plan

🎯 1 Weeks of Email Support
- 1 Detailed Answer

15 Business Days
🎯 eCommerce Checklist

🎯 Personalized Conversion & Average Order Value Store Audit by eCommerce CRO Expert

🎯 TOP-10 Actionable Fixes
(for CRO, AOV, UX, Design Improvements) with:

  • Product/Landing Page Focus
  • Clear Priorities
  • Implementation Guidance
  • Real-life Examples
  • Estimated Conversion Uplift

🎯 1 Weeks of Email Support
- 1 Detailed Answer

5 Business Days
🎯 eCommerce Checklist

🎯 Personalized Conversion & Average Order Value Store Audit by eCommerce CRO Expert

🎯 TOP-3 Actionable Fixes
(for CRO, AOV, UX, Design Improvements) with:

  • Product/Landing Page Focus
  • Clear Priorities
  • Implementation Guidance
  • Real-life Examples
  • Estimated Conversion Uplift

🎯 1 Weeks of Email Support
- 1 Detailed Answer

3 Business Days

WATCH VIDEO REVIEW

Next Step: Benchmark Your Store for Free

If you want to see exactly how your store compares to your industry benchmarks and where the biggest revenue gaps are, I offer a free mini CRO + AOV + Ads Audit.

👉 Request it here to get the details
Eugene Paravoi
eCommerce Growth Expert
Nichecapture.com

Related Resources You’ll Love: