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blog | ecommerce Average Order Value Optimization
TOP-10 Average Order Value Optimization Fixes in 2025
"When I run AoV audits for Online Stores, the first thing I look at these Checkpoints"
Eugene Paravoi, eCommerce Growth Expert
Eugene Paravoi, eCommerce Growth Expert
1
✅ Subscription Option: Convenience + Recurring Revenue
✅ Subscription Option: Convenience + Recurring Revenue
Adding a “Subscribe & Save” option is one of the easiest ways to boost AOV and LTV — especially for repeat-purchase items like skincare, supplements, coffee, or personal care.
Best practices:
⚠️ Not for every niche, but essential for replenishable products.
📌 Gut check: do you offer subscriptions where they make sense?
Best practices:
- Offer flexible intervals (30 / 60 / 90 days),
- Incentivize it (5–15% off, free shipping),
- Allow skip/pause/cancel — builds trust,
- Highlight subscription as the best-value option.
⚠️ Not for every niche, but essential for replenishable products.
📌 Gut check: do you offer subscriptions where they make sense?
2
✅ Quantity Upsell: Buy More, Save More
✅ Quantity Upsell: Buy More, Save More
Letting users choose 1 / 2 / 3+ units with escalating discounts is a proven AOV booster.
It works because:
Example:
📌 Gut check: is dynamic quantity pricing available directly on the product page?
It works because:
- The customer doesn’t need to “add extras” — just get more of what they already want,
- It reduces perceived cost per unit,
- It triggers a deal-seeking mindset.
Example:
- 1 unit = $30
- 2 units = $54 (10% off)
- 3 units = $72 (20% off)
📌 Gut check: is dynamic quantity pricing available directly on the product page?
3
✅ Variation-Based Upsell: Offer a Better or Premium Version
✅ Variation-Based Upsell: Offer a Better or Premium Version
If your product has an upgraded, premium, or larger version — offer it as an upsell.
This could be:
Best practices:
📌 Gut check: can users easily see the upgrade option — and why it’s better?
This could be:
- More volume or size,
- Enhanced formula or added benefit,
- Gift packaging,
- “Plus” version with bonus items.
Best practices:
- Visually highlight as “Best Value” or “Top Pick”,
- Clearly explain why it’s worth the upgrade.
📌 Gut check: can users easily see the upgrade option — and why it’s better?
4
✅ Core Bundle Upsell: Your Main Value Pack
✅ Core Bundle Upsell: Your Main Value Pack
Create a best-selling bundle and promote it as a core upsell. It boosts AOV by:
Example:
📌 Gut check: is your main bundle promoted on PDP or landing pages — and visually emphasized?
- Simplifying decisions (ready-made solution),
- Encouraging multi-item purchases,
- Creating a “complete set” mindset.
Example:
- Cleanser + Serum + Cream = 20% less than buying separately
📌 Gut check: is your main bundle promoted on PDP or landing pages — and visually emphasized?
5
✅ Accessory Upsell: Complete the Experience
✅ Accessory Upsell: Complete the Experience
Boost AOV by offering relevant accessories that enhance the core product:
Best practices:
📌 Gut check: do your accessory upsells look like natural add-ons to the main product?
- Cases, tools, chargers,
- Cosmetic tools (brushes, spatulas),
- Complements: teas for tumblers, scoops for supplements, etc.
Best practices:
- Display the upsell during product selection,
- Include UGC that shows how products are used together.
📌 Gut check: do your accessory upsells look like natural add-ons to the main product?
6
✅ AI-Powered Personalized Product Recommendations
✅ AI-Powered Personalized Product Recommendations
Use AI-powered recommendation blocks based on customer behavior, purchase history, and segment.
Examples include:
— “You might also like,”
— “Customers who bought this also bought,”
— “Perfect match for this product.”
Smart tools like Rebuy, LimeSpot, or Searchspring personalize upsell suggestions in real-time.
⚠️ Key point: don’t settle for static “Related Products” — implement dynamic, personalized upsell logic, especially on product pages and in-cart.
Examples include:
— “You might also like,”
— “Customers who bought this also bought,”
— “Perfect match for this product.”
Smart tools like Rebuy, LimeSpot, or Searchspring personalize upsell suggestions in real-time.
⚠️ Key point: don’t settle for static “Related Products” — implement dynamic, personalized upsell logic, especially on product pages and in-cart.
7
✅ Gamified Progress Bars (e.g., “$X Away from Free Shipping / Gift”)
✅ Gamified Progress Bars (e.g., “$X Away from Free Shipping / Gift”)
Gamified progress bars give users a clear incentive to add more.
Examples:
— “Add $14 more for Free Shipping”
— “Only $26 away from a Free Gift”
Place them in the mini-cart, add-to-cart popup, cart, and checkout for maximum AOV impact.
Examples:
— “Add $14 more for Free Shipping”
— “Only $26 away from a Free Gift”
Place them in the mini-cart, add-to-cart popup, cart, and checkout for maximum AOV impact.
8
✅ “Bundle & Save” — Dedicated Page and Navigation Tab
✅ “Bundle & Save” — Dedicated Page and Navigation Tab
A standalone “Bundle & Save” page drives higher AOV and makes deal-seeking easy.
It:
Best practices:
📌 Gut check: can users quickly find and understand the value of your bundles?
It:
- Simplifies shopping,
- Highlights value,
- Helps users discover your best offers.
Best practices:
- Add “Bundle & Save” to top navigation,
- Make each bundle visually clear and savings-focused (show % or $ saved),
- Tag bundles with badges like “Bestseller” or “Save 25%”.
📌 Gut check: can users quickly find and understand the value of your bundles?
9
✅ Build Your Bundle — Customizable Packs That Feel Personal
✅ Build Your Bundle — Customizable Packs That Feel Personal
Let users build their own bundle — it increases engagement, satisfaction, and AOV.
Works great if:
Examples:
📌 Gut check: can customers easily customize a bundle? Is it discoverable via menu or landing CTA?
Works great if:
- You offer many variations of the same item (flavors, scents, colors),
- The product is mood/gifting-driven.
Examples:
- “Pick any 3 and save 20%”
- Or “Build your bundle — get a free gift”
📌 Gut check: can customers easily customize a bundle? Is it discoverable via menu or landing CTA?
10
✅ Post-Purchase Upsell Offers
✅ Post-Purchase Upsell Offers
Post-purchase is the hottest upsell window.
Use the thank you page and order confirmation email to offer:
— Discounted add-ons (“Add X for 25% off — we’ll include it in your order”),
— Exclusive bundles or time-limited deals,
— Upgrade options (larger size, premium version, subscription).
Tools like Zipify OCU or ReConvert make this easy to implement.
⚠️ Key point: keep it simple — one clear offer, max two.
Use the thank you page and order confirmation email to offer:
— Discounted add-ons (“Add X for 25% off — we’ll include it in your order”),
— Exclusive bundles or time-limited deals,
— Upgrade options (larger size, premium version, subscription).
Tools like Zipify OCU or ReConvert make this easy to implement.
⚠️ Key point: keep it simple — one clear offer, max two.
Are You Ready to Maximize Your Store Average Order Value & Conversion Rates?
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Request Full-Funnel TOP-100 Fixes Conversion Rate Audit
✅ Next Step: Benchmark Your Store for Free
If you want to see exactly how your store compares to your industry benchmarks and where the biggest revenue gaps are, I offer a free mini CRO + AOV + Ads Audit.
👉 Request it here to get the details
👉 Request it here to get the details
Eugene Paravoi
eCommerce Growth Expert
Nichecapture.com
Nichecapture.com
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